These are just a few quick pointers on what to do when starting your campaign.
- Tell your story in 30 seconds! Try not to sound too robotic but have a quick and easy opener when speaking with constituents is key.
- Create a digital presence. In 2015, you need not just an informational website but an engaging one where voters can create an action. The same is said for active social media accounts.
- A good photograph. Get a good selection of photos done up of you at events and being active in the local area.
- Identify your campaign manager. You will need help organising your campaign, and won't be able to go it alone.
- Set up a system to log voter contact. In 2015, Excel is not the system...
- Get the electoral register.
- Work out what happened in previous elections in the area and figure out how many votes will be needed to win.
- Track and measure all voter contact.
- Announce in person, at a local party meeting, press releases, blogs, multiple social media posts, submit to local newspapers etc.
- Make sure not to announce on a holiday day or a very big news day if possible.
This is by no means a definitive list but merely a few pointers on what should be looked at when launching a campaign. If you have any other ideas or pointers please get in touch!