It's amazing to think that nearly 15 years ago political candidates were just starting to experiment with online and digital tools to promote their campaigns. Candidates first embraced the internet by creating a simple webpage where voters and supporters could educate themselves about the candidate, the issues, and offer support via donations and signing up to volunteer for the campaign.
Fast-forward 15 years and candidates are now expected to not only have a clean and professional campaign website, but also a social media presence (across multiple platforms), display advertising, robust video ads, blogs, email marketing, and so much more. In a world where the opportunities for promoting your campaign digitally expand every day, I’d argue that a simple and professional campaign website still rules as king and here are my three reasons why:
1. Campaign websites form the foundation
No matter what tactics you are using, online or offline, to promote your candidacy, real estate is limited (and for good reason). Let me explain. In a mailer you may only be able to share your stance on one issue before your audience is tuned out. In a door-to-door interaction you may only have 30 seconds to a minute to spark interest in your candidate and gather data before the door closes. Every tactic is important for its own reason, but a campaign website may be the only place to comprehensively store all the information about you and your campaign. A proper campaign website will serve as a hub of information which all campaign tactics can point to for voters to learn more about the candidate.
2. Digital real estate is fairly limited
In most digital interactions with voters, you are limited in some way. Whether that is by the specific dimensions of a display advertisement or a character count on a social media platform, you can’t say everything at once. A campaign website, on the other hand, can provide voters with a self-guided journey where website viewers can determine what and how much they want to know about the candidate and browse the website to gather that information. There is no limit to the content you can share on your campaign website.
3. Synchronize your messaging
In a single political campaign, you can discuss dozens, if not more, issues across just as many mediums of communication. On day one you may be focused on one thing while a week later you have completely moved on. Moving fast between issues is a given in todays political environment. A campaign website can bridge the gap between the different messaging tactics. All your different messaging campaigns should ultimately point back to your website so voters can digest the information at a rate that makes it easier for them to comprehend.
Campaign websites are not dead. In fact, it may be more important to have a professional political campaign website now than ever before. So when you embark on your next political campaign, before you get enchanted by the latest and greatest digital political technology, maybe start with a professional campaign website.
Jace Holyoak is the founder of Poli-Site.com. Poli-Site.com is the most affordable political campaign website builder on the market. With its intuitive drag and drop interface, it gives users the ability to simply edit and manage a professional website. Jace has developed templates for candidates to simply plug in their information and go live. First impressions matter, especially in political campaigns, and Poli-Site.com helps candidates better present themselves and their ideas. Jace aims to continue to develop educational and technical solutions to those running for office around the world.