Read Now: Blog - Political Canvassing Techniques

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Instagram for campaigns

Emma Corbett
Marketing
5 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

While a lot of the political world is focussed on Twitter and the Obama campaign in 2012 changed how Facebook is used in campaigns, neither is as much on the rise as Instagram.


A study done by Pew, found that the photo-sharing service surpassed Twitter in terms of total users in 2014.

Instagram users are also a lot younger, with 53 percent of 18-to-29-year-olds on it. That's up from 37 percent just a year prior, and no other group uses it even half as much.

So, if your political campaign wishes to target that important younger demographic then it's probably for the best that you continue reading on...


1. Practice makes perfect!

Take some time to learn how to take a great Instagram photo.

Try a few angles, different lighting and a unique perspective for the winning instagram shot. Professional headshots and staged photos are not the answer to getting ahead.

2. Post photos when out on the canvass trail

Photos of politicians at public meetings, or out door-to-door canvassing (hopefully using Ecanvasser!) – as long as it isn’t staged, these action shots are what is needed.

3. Take a look into the behind the scenes

Online followers want a glimpse into the behind the scenes – they don’t just want the same photos they are already seeing in the local or national newspapers. Be personal, show a moment with family or a meeting with campaign canvassers. The key is engaging voters online with genuine and relevant content.

4. Demonstrate advocacy on an issue

Your supporters and constituents want to see you working for them. Post photos of meetings with other politicians and community leaders.

5. Have a laugh!

Post a photo of the candidate as a teenager etc #ThrowbackThursday. Keep it light and go off topic occasionally.

Do you agree with our tips? Do you have some tips of your own?

Please let us know by reaching out to us!

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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