Read Now: Blog - Political Canvassing Techniques

<- Back to list
Case Studies

Managing Millennial Constituents

Emma Corbett
Marketing
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


The dislocation of young people from political representation is a perennial problem for society. Take for example the recent Brexit referendum in the UK, 75% of 18-24 year-olds there voted to remain in the EU but their voice was not heard. This has resulted in huge disaffection among millennials about the direction their country is heading in.

Cliches abound in this debate with the youth often citing an aging political class that is 'out of touch' as being the root of the problem. On the other side, millennials are criticized for not being sufficiently engaged in political life and therefore not having their voices heard.

What is clear is that there is an absence of young people in the political feedback loop. This is to the detriment of society as a whole and something that should be addressed by elected representatives if at all possible.

We speak to elected reps every day about the challenges they face in reaching out to millennial constituents:

1. Yes. It is difficult to 'find' young people. Sometimes it is worthwhile going to where they congregate either online or in the community. To do this you will need to leverage the knowledge of your grassroots supporters, many of whom will be millennials themselves. Look for an introduction or reason for making contact just as you would do when approaching any other constituents.

2. Young people are not as squeamish about passing on their contact details so don't be afraid to ask for an email or social media contact. It is as simple as asking if they agree to being contacted by you on social media and then asking their name. Establishing this connection online will allow you to continue the relationship in a way that is natural for them and is far less time consuming for you.

3. Log their issues and follow-up with them. Good practice around issue tracking is just as important with millennials as it is with the rest of the population. Take their queries seriously and have a process in place to track these issues for follow-up. Being familiar with common issues like University grants and job support systems will greatly help in being able to respond quickly.

4. Build the channels whereby communication can continue. If you don't have social media accounts then get them set up. Again, use your grassroots community to help you understand the online channels that your constituents are using. Top tip: It's probably not FB or Twitter!

Interested in learning more about how Ecanvasser can help you? Why not let our Customer Success team show you how to optimize your constituency management.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Read more articles

Let's inspire your inbox

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.