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Case Studies

The Benefits of Direct Mailing

Emma Corbett
Marketing
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Studies have shown that in order to win voters, multiple contacts with them are required. The primary manner is via canvassing, though other communications also have their role to play. Ecanvasser is the perfect tool to organize these contacts, in particular, your Direct Mail campaign.

Traditional Direct Mail campaigns often face the problem of containing information which is too general - this problem is only accentuated the bigger your campaign. Ecanvasser provides a solution to this, allowing you to ensure that the letters that your voters receive are tailored to topics, and policies, that particularly appeal to them. Here are our Top 3 benefits:

Stand out from the crowd

Help your mail command the attention it needs. Choose from a wide range of fonts; apply logos and graphics to get exactly the look you want.

Highly targeted

Using direct mail allows you to target specific groups of customers with tailored messages. By taking the time to research and identify the customers who are most likely to vote or donate to, you can focus your campaigning efforts where they have the highest chance of achieving results.

A well-targeted direct mail campaign will also provide you with an accurate understanding of how your customers are constituents are reacting to your leaflets and other campaign activities.

High open rate

Direct mail has a higher likelihood of being opened than e-mail. A person’s mailbox demands a lot more attention than a person’s inbox. Why? When you send a mail, your brand is physically entering someone’s household. Your direct mail seems much more like an invitation and much less like spam if it is done correctly. Make sure that you offer something of value to the recipient.

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Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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