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What We Have Learned From Campaigning This Year

Emma Corbett
Marketing
3 min read

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2016 is being painted in the media as the year when Trump ripped up the campaign rulebook but we have seen a different story on the campaign trail with our customers.

Trump has turned his back on traditional field campaigning but in all primary races from Sheriff to Senate, we see the best-run ground game campaigns winning every time.

Working across various continents, Ecanvasser is being deployed by many candidates and the exciting thing is they are all using it differently.

Our Top 3 lessons from our campaigns this primary season?

  • Campaign managers are the single greatest asset you have, whether that person is your $500-per-hour political consultant or your nephew! Their real value is in leading (what is often a hastily assembled group of individuals) with a clear vision and making the most efficient use of time and money.
  • Voters are ridiculously impressed when the candidate gets involved on the ground. If you can get your candidate in front of people at town halls, door knocking or anywhere in public, it will pay off. Our campaigns report a near doubling of 'likelihood to vote for us' when the candidate meets a voter.
  • Prepare for every eventuality in the ground game. Voter not home? Leave a door hanger or postcard with your candidate's message. Voter's not receptive to you? Have a well-defined response for canvassers and make sure they deliver it politely.

If you'd like to learn more about how Ecanvasser software can streamline field ops and strengthen your data, why not take a free 14-day trial (no obligation) then click here.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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