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Canvassing

Constituency Work - The First Shot Of Your Election Campaign

Ciara O Riordan
Marketing
2 min read

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Incumbents who run for re-election usually have a strong chance at the polls. However, some candidates do not capitalize on the constituency work they have been doing while in office. Here we look at some of the elements of constituency management and how they can form the basis for a re-election campaign.

Outreach communication

A constituency team should be reaching out to constituents regularly with emails, public meetings, leaflet drops and canvassing to ensure they are kept up-to-date on what is being done for them and what is being done on local issues of importance. This open channel of communication can be built upon by the campaign team when they take over representing the candidate in an election race. It should be remembered that in most jurisdictions constituency work cannot directly be used to campaign. However, the good work achieved by a sitting politician in serving his/her constituency can be built upon by a campaign team.

Constituent segmentation

Any constituent office worth its salt will have developed sophisticated segmentation of their constituent database in order to tailor messages to them. For example, over 65’s might receive a different newsletter to Millennials. Likewise, constituents who are tagged with an interest in, say, environmental issues will be targeted with a ‘green’ newsletter. This understanding of the make-up of the community will be invaluable when campaigning starts and can inform the way in which voter files are initially segmented. It is important to gain as much advantage as possible when compared to new candidates who have never worked with the community in this way.

Issue tracking

Tracking specific issues and problems like, for example, street lighting, public order issues and so on, is a constituency office’s bread and butter. What these issues provide is the background and color of the area. What do constituents care about? What are they willing to fight for? What are red-line issues? Knowing these issues inside-out lets a campaign team devise candidate messaging that resonates with voters. Voters want to know you are one of them and you have fought on their behalf on the issues they care about. Smart campaigns drive home that advantage when they ask people to vote for them. Access to the community chest of issues is a powerful tool. Of course, if you don’t engage in issue tracking for your constituents you will be at the same level as everyone else who is running, it’s up to you.

Want to learn more about what Ecanvasser can bring to your campaign team?

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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