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Canvassing

New Feature Release: Data Anonymization

Brendan Finucane
CEO
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Data Anonymization

What is it?

Data anonymization is a process of anonymizing your database in relation to the historic outreach work you have done and the data collected. Essentially, it involves clearing all database records from your account and aggregating the information that has been captured from them over time. This aggregated information is then displayed on your Results tab in a graphical format that makes the information clear and easy to interpret for your organization.

UserInfoScreenshot
CampaignResultsScreenshot

Why would I use this?

If you are concerned that you do not have a legal basis for holding data on voters from a recent or historic campaign then you may want to use the data anonymization functionality.

What does it look like?

Simply, you will see your citizen database disappear except for those people that have consented to allow you hold personally identifiable data about them. At the same time, your Results tab will populate with a graphical representation of each of the data points that you have collected from your campaign. Data like voting intention, demographic data, canvass statuses and so on will all display as graphs or pie charts. You will be able to filter results based on specific canvassing Efforts as set up in Ecanvasser.

How it can help you?

Data anonymization has three major benefits for campaigns. Firstly, it is a great way to retain historic information about your voters so that you can build intelligence within your organisation. You will be able to look back through canvassing campaigns and learn from them. Secondly, it will help you to remain compliant with data protection obligations such as the General Data Protection Regulation (GDPR). And thirdly, for campaigns you will run in the future, you can get a head start on targeting groups and areas that have responded positively to your previous campaigns.

FAQ

Who can activate data anonymization?

Only Campaign Owners and Campaign Managers have the authorization to activate data anonymization.

Can I anonymize my own historic data if I import it into Ecanvasser?

Yes.

Does this make me GDPR compliant?

It helps greatly in ensuring that data gathered in recent or previous campaigns is held in a data compliant manner. Once the legal basis for holding personally identifiable data no longer applies, as for instance, at the end of an election campaign, then data must be deleted under GDPR guidelines. This functionality allows organizations to maintain the intelligence from those campaigns while deleting the personally identifiable data.

What happens to my database when I anonymize?

Your voter database will be permanently deleted.

Can I anonymize by Effort or does it clear the entire database?

No, when data anonymization is activated it applies to the entire database.

Do I retain the people who have consented to contact in my People page?

Yes you do. By default, persons who have given ‘consent to contact’ will be retained, unless you opted to include consented people when you activated anonymisation.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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