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Canvassing

How To Motivate Your Team In 2017

Brendan Finucane
CEO
3 min read

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On the first day back after Labor Day last year, one of our clients - a campaign manager on a Congressional campaign in Florida, made a pledge to all his campaign team. He had been thinking about how to get the best from everyone for the following 9 weeks and wanted to avoid the mistakes of the past where door-knocking KPI’s were set and missed, where paid canvassers and volunteers mixed together and it all became a bit like drudge work. His pledge consisted of a few key points that really got to the root of team motivation I think.

Firstly, though he didn’t expressly say this, was leadership. What he pledged to the team was that nobody would outwork him, nobody would be asked to do what they were unable to do and that, if anyone had an issue, he was always there to back them up and support them. His personal pledge to work hard with them was important in establishing himself as a ‘doer leader’.

Secondly, he ripped up the notion of door-knocking goals. You knock the doors that you can get to, that is allowable within the constraints of your own life and what you feel comfortable with. Turfs were assigned to every team member but you were not going to be judged or criticized if you did not get to all of them. This handed ownership of the task back to the team members and set goal dimensions without demanding specific ‘numbers’.

Thirdly, he pledged to make it as easy as possible for them (luckily he was using Ecanvasser). He informed them they would not have to use pen and paper at all, they would not have to help with letter stuffing, or data entry or dial numbers from a spreadsheet. Everything would be simplified so they could capture data on their phones, sync and go home!

He pledged to thank people. Every time someone was out in the field (he could see when people were canvassing) he would make it his business to call them and thank them. Simple, but this was the most effective thing he did in keeping people motivated. He let them know their work was acknowledged and appreciated.

Finally, he did a weekly team update. By projecting the team’s progress on the big screen, everyone could see the doors knocked, could see the city turning from red (unvisited) to green (visited). They could see the average reception rating (their temperature guide to the voters), they could see the main issues being encountered, (by hashtag or by survey answers) and they could see the number of voters that had given the commitment to vote for his candidate.

These five elements came together to give him the most successful ground game campaign he had ever run, not only in terms of outcome but in terms of doors knocked per person, voter pledges and, in terms of team cohesion and motivation. One to think about for the next time out.

If you would like to know more about getting the most out of your team during Election season, why not sign up below.

Interested in team management and field outreach?

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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