Read Now: Blog - Political Canvassing Techniques

<- Back to list
Case Studies

The Momentum Party: Becoming more than a movement

Emma Corbett
Marketing
5 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Momentum movement was first formed back in 2017 in Hungary. During the 2018 Hungarian Parliament elections, they failed to meet the 5% threshold of the popular vote to enter parliament.

Fast forward to 2019, and they are now considered to be the most important party to not have a representation in its home parliament. It is all starting to change however, coming off the back of a very healthy European parliament elections in May. Securing 9.86% of the voter share and adding 2 MEP’s to the European Parliament in the shape of Katalin Cseh and Anna Júlia Donáth.

As evidenced by its EP campaign, the Momentum movement is a “young” Hungarian party that represents a new political generation. Aside from being heavily focused on younger Hungarians, Momentum is also the most vocally pro-European Hungarian party, along with DK. It wants extensive EU integration, better health care, and education and fair wages. Momentum advocates for the replacement of the present Hungarian political elite, including the Orban gov, with a new breed of political community in Hungary, the party identifies as generally pro-European and pro-globalization.

It is no surprise therefore that Momentum was pioneering political technology despite having no politicians elected to government in Hungary. Having their sights firmly set on Europe, they got in touch with Ecanvasser back in November in 2018 to discuss a potential rollout ahead of the European elections.

Embracing technology

Many people who are users of political technology and followers of campaigning trends may already be familiar with what the team here at Ecanvasser offers to candidates and political parties. The election campaign management software aims to transform the way your entire political organisation operates.

When we began working with the Momentum movement, it was refreshing to see that they were trying to transform the democratic process in their own way.

Setting up over 24 campaigns on the Ecanvasser platform from February 2019, the Hungarian movement had nearly 724 volunteers to not only organize, but also motivate.

This is where Ecanvasser stepped in.

Volunteer motivation tool

Using our Ecanvasser dashboard as a central hub, the volunteers or field officers all downloaded the Walk mobile app, where they recorded every single piece of canvassing and outreach work they conducted. Syncing all their completed work back to HQ, it became apparent how useful the gamification functionality of the Walk app suddenly became to team leader. The Momentum movement realised the results on the Team management page could be utilised to not only keep volunteers on track but also to motivate them to become more active. A healthy rivalry soon began to appear between volunteers working on the same campaign and then expanded across regional campaigns to see who could do the most direct voter outreach.

MemberDirectory2

In total, there were over 75,230 canvasses completed out of a possible 233,000 voters. All this field campaigning work led the Momentum party to collect voter information on what issues were most affecting the Hungarian people. It then became more people-informed and the voters began to resonate with the political parties messaging better. Connecting this closely with the electorate saw the movement swiftly become a party with 2 elected members of the european government and no longer just a protest movement.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Read more articles

Let's inspire your inbox

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.