How Lightning Fibre scaled community engagement with smarter door-to-door canvassing
Discover how Lightning Fibre uses real-time canvassing data to avoid over-knocking, improve field efficiency, and support sales growth.
Lightning Fibre is a multi-award-winning, community-focused network operator and internet service provider, delivering full fibre broadband to residential homes and businesses.
Lightning Fibre’s door-to-door engagement relies on precise planning and accurate data. The team needed to ensure they were:
- Only visiting homes that were serviceable on their network
- Avoiding over-knocking the same properties
- Timing follow-ups appropriately based on previous visits
- Maintaining visibility and accountability across a mobile field team.
Without the right tools, it was difficult to coordinate routes, track activity in real time, and turn community engagement into a reliable and scalable foundation for sales.
Our Solution
Ecanvasser enabled Lightning Fibre to optimize their door-to-door operations by providing territory management tools that ensured canvassers only visited serviceable areas, real-time tracking to prevent duplicate visits, and seamless integration with their existing systems to connect field data with operational workflows.
Supporting community engagement operations
- Territory management: Ecanvasser enabled Lightning Fibre to create and assign territories only from the areas they could service, reducing wasted knocks and improving canvasser producxivity
- Full visibility: Lightning Fibre can now see exactly which doors have been knocked, and when to ensure visits are scheduled at the right time.
- Full system integration: The platform also integrates seamlessly with Lightning Fibre’s in-house systems, allowing the team to embed canvassing data directly into their wider operational workflows.
- Technical support: In addition, Lightning Fibre benefits from ongoing technical support, ensuring the team can get answers quickly and continue working productively in the field.
Territory Mapping
Give your field teams clear and defined areas to work, with no overlaps and no gaps — so every door is knocked and every territory gets full attention.
Sales Rep Route Planner
Streamline planning and navigation to win back more time for sales. Easily generate optimized routes with up to 200 stops to keep your reps efficient, productive, and on target.
Sales Rep Tracking Software
Complete oversight into field activity without needing to chase reps for follow-ups. Boost accountability, identify issues, and make data-driven decisions that fuel profitable growth.
The Outcome
By using Ecanvasser, Lightning Fibre has improved both the efficiency and effectiveness of its community engagement:
- More productive route planning for field teams
- Real-time tracking and reporting across canvassing activity
- Better timing and frequency of door-to-door visits
- Full visibility into serviceable properties
- A reliable data foundation that supports sales growth
The result is a more coordinated, data-driven approach to community engagement that maximises time in the field and strengthens the link between outreach and sales efforts.
We love real-time tracking and reporting so we know that we only knock on the doors of the houses we can service
Ready to turn field sales into a growth engine?
Scale your operations, empower your reps, and deliver predictable, profitable growth with Ecanvasser.