How Mercury Fiber Transformed Door-to-Door From Guesswork to Data-Driven
Mercury Fiber replaced manual, fragmented field sales with Ecanvasser, gaining full visibility into team performance with the data to prove door-to-door ROI.
Mercury Fiber is a U.S based telecommunications provider focused on delivering high-speed internet and digital services to underserved and rural communities. Founded in 2007, the company operates as a private broadband provider serving both residential and business customers with Fiber Optic and Fixed Wireless Internet.
The Challenge
Mercury Fiber was in the early stages of building out its field sales and door-to-door channel, but faced several operational and strategic challenges:
- Lack of fit with existing tools: Their previous door-to-door solution was not designed for their location-based data model, which is central to how Mercury plans and measures performance.
- Limited visibility and reporting: Managers struggled to track activity vs. results, making it difficult to understand performance, plan territories, or guide teams effectively.
- Operational inefficiencies: Processes such as assigning territories, extracting data, and linking sales outcomes to field activity were manual and fragmented.
- Rural-specific constraints: Teams operated in areas with limited or no connectivity, requiring strong offline capabilities, and faced lower-density environments where traditional door-to-door assumptions didn’t apply.
- Internal misalignment on expectations: Leadership lacked visibility into the realities of door-to-door sales, leading to unrealistic performance expectations and difficulty proving ROI.
Our Solution
Mercury Fiber implemented Ecanvasser to support and scale its field sales operations:
- Location-based canvassing aligned with their business model, enabling teams towork directly from accurate territory and infrastructure data.
- Robust activity tracking, allowing the business to measure key door-to-door metrics (e.g. knocks, conversions) and establish performance baselines.
- Offline functionality, critical for rural canvassing where connectivity is unreliable.
- Simple and intuitive platform, making it easy for teams to adopt and for administratorsto manage without heavy overhead.
- Flexible data integration, enabling Mercury to match location IDs and sync customerdata regularly despite limitations in their CRM.
- Strong customer support and partnership, with responsive service and collaboration that helped tailor the platform to their needs.
Custom Dashboards & Reporting
Track activity, monitor territory coverage, and spot underperformance before it impacts your numbers - all from one clear, centralized dashboard.
Offline Canvassing
Capture every interaction, update data in real-time, and keep your teams moving even without internet access.
Scale With Sales Territory Management Software
Uncover more opportunities in every territory. Manage large areas efficiently, scale your field sales operations, and capture the insights you need to drive profitable growth.
The Outcome
The adoption of Ecanvasser delivered measurable improvements across Mercury’s field sales operations:
- Improved visibility into field performance: Teams can now clearly link activity to outcomes, enabling better coaching, planning, and accountability.
- Data-driven decision making: Mercury can demonstrate realistic performancebenchmarks and prove ROI internally, aligning expectations across stakeholders.
- Operational efficiency gains: Reduced manual effort in managing territories, trackingsales, and updating systems, freeing up time for higher-value work.
- Enhanced territory management: Managers can easily direct teams to priority areas andoptimize coverage based on infrastructure and opportunity.
- Unique insight into “offline impressions”: By tracking door knocks and location activity, Mercury gained visibility into real-world engagement beyond digital metrics.
Jay from Customer Success, I haven't had that level of attention and care from literally anyone else.
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Scale your operations, empower your reps, and deliver predictable, profitable growth with Ecanvasser.