How UK field marketing agency increased field sales by 300% with Ecanvasser
In the competitive realm of face-to-face marketing, our agency customer leverages Ecanvasser to streamline operations and enhance data-driven decision-making across its UK commercial business and Irish charity initiatives.
The Challenge
Our customer was ready for growth but faced critical data and operational challenges in two key markets: its UK commercial fiber sector and its Irish charity campaigns. In the UK, the primary issue was structuring territories efficiently to manage where and when agents could approach potential customers, particularly around fiber optic availability. Meanwhile, in Ireland, the absence of detailed door-level data impeded their ability to identify the most promising areas for their charity initiatives, which affected campaign targeting and resource allocation.
- Lack of reliable door-level and territory data
- Poor resource allocation
- Inability to identify target areas
- Inefficient territory utilization leading to over knocking
Our Solution
Ecanvasser was chosen based on the customer’s previous experience using the platform successfully with fiber clients and our ability to handle complex, data-rich territory management at scale. We provided a comprehensive solution that helped the customer structure their territory more efficiently and access the data they needed for success.
- Enhanced territory control: Using Ecanvasser’s territory mapping, and daily allocation features, managers ensured agents followed structured rotations, preventing teams from burning through doors prematurely.
- High quality data: Ecanvasser supplied essential door-level and demographic data that enabled the client to map out and target over 179 areas effectively. This was crucial for enhancing their outreach strategies and achieving better campaign performance.
- Real time field tracking: Real-time field tracking and interaction logging further improved accountability and data quality.
Sales Rep Tracking Software
Complete oversight into field activity without needing to chase reps for follow-ups. Boost accountability, identify issues, and make data-driven decisions that fuel profitable growth.
Territory Mapping
Give your field teams clear and defined areas to work, with no overlaps and no gaps — so every door is knocked and every territory gets full attention.
Time Bound Lists
Move away from day-to-day list management and into proactive planning. Schedule list availability once and trust it to run as planned. Lists appear automatically when work should begin and disappear when it should end.
The Outcome
By gaining tighter control over territories and field activity, our customer transformed their campaigns into high-performing, scalable operations. The impact was immediate and measurable:
- Sales performance more than tripled, increasing from as low as 80–90 sales per week to a consistent 300+ weekly sales over a six-week period
- Attrition rates dropped to 23.1%, compared to a typical campaign rate of 32–34%
- Territory usage became structured and sustainable, significantly improving long-term campaign performance
- Daily disposition reporting enabled our customer and its fiber partners to identify trends faster and optimize campaigns in real time
Future Plans
Building on their successes, our client plans to continue leveraging Ecanvasser for their UK commercial fiber operations and expand its use to further enhance their charity campaigns in Ireland, exploring additional features such as callback tracking to further improve engagement and conversion rates.
The user-friendly interface and robust functionality have made Ecanvasser an indispensable tool for our operations.
Ready to turn field sales into a growth engine?
Scale your operations, empower your reps, and deliver predictable, profitable growth with Ecanvasser.