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Canvassing

Campaign Data Manager

Michaela O'Dea
Digital Marketing Executive
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The use of technology and digital marketing in producing an innovative and engaging campaign have had global ramifications on campaign strategy and success.


Political campaigns, regardless of size need to log voter contact and have a point person willing to take the lead to turn that data into information.

But from a day-to-day point of view, what does this position look like?

Either this is a campaign staffer logging voter contact with a spreadsheet or checking insights and impressions social media I.e. Facebook/Twitter/Google Analytics. There needs to be a go to person with the metrics i.e. how many supporters did we meet daily/weekly/monthly. The need for instant and measurable success is a key tactic for winning campaigns and understanding your campaign specific political voter file. This is where onboarding the right political team makes all the difference to your campaign, and having an expert campaign data manager in place can help you succeed.

But is this actually needed for a full time role within a campaign setting? Yes. This critical role is the heartbeat of the campaign. To create repeatable and scalable processes, the comms manager, and canvass co-ordinator and the digital marketing team will need to be in constant contact with the campaign data manager regularly.

The data manager oversees data management, data organization, and helps produce the metrics and models political staff will need to make smarter decisions.

As technology becomes increasingly more open and communication channels personalized, a data-specific position will be a necessity for future political campaigns.

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Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and other messaging apps can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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