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Canvassing

Campaign Data Manager

Emma Corbett
Marketing
5 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The success of Obama’s election campaign in 2012 and its use of technology in producing an innovative and engaging campaign have had global ramifications. This campaign was characterized by its ability to capture and record the voting public’s data to deliver targeted messages to specific voters. These US elections are widely considered to be a watershed moment for big data campaigning.


As has been mentioned in previous posts, campaigns regardless of size need to log voter contact and have a point person willing to take the lead to turn that data into information.

But from a day-to-day point of view what does this position look like?

Either this is a campaign staffer logging voter contact with a spreadsheet (Please STOP!!) or checking insights and impressions from Facebook/Twitter/Google Analytics. There needs to be a go to person with the metrics i.e. how many supporters did we meet daily/weekly/monthly. The need for instant and measurable success is a key tactic for winning campaigns.

But is this actually needed for a full time role within a campaign setting? Yes. This critical role is the heartbeat of the campaign. To create repeatable and scalable processes, the comms manager, and canvass co-ordinator will need to be in constant contact with this position regularly.

The data manager oversees data management, data organization, and helps produce the metrics and models political staff will need to make smarter decisions.

As technology becomes increasingly more open and communication channels personalized, a data-specific position will be a necessity for future political campaigns.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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