From Pilot to 20,000 Doors: How Triangle Home Services Proved and Scaled Their D2D Program in Just Over a Month
Scaling a brand-new door to door lead generation operation - efficiently and cost effectively.
Triangle Home Services, the parent brand behind Triangle Pest Control, Triangle Lawn Care, and the soon-to-launch EnviroCon Pest Control, needed to build a door-to-door canvassing operation from scratch. With locations in Raleigh and Charlotte and expansion plans on the horizon, they turned to Ecanvasser to power the campaign efficiently and cost effectively.
The Challenge
Launching a brand-new D2D campaign meant solving for scale, coordination, and cost - all at once:
- Needed a platform that could support a large, growing field team without skyrocketing software costs as headcount increased. Competitors evaluated were "outrageously priced" for what Triangle Home Services actually needed at this stage.
- Running lawn care and pest control teams in the same neighbourhoods risked overlap and duplicated outreach without the right tooling.
- As a first-time software user for this use case, the team needed something straightforward to onboard quickly with real support behind it.
Our Solution
Ecanvasser gave Triangle Home Services the real-time control they needed to run a professional D2D operation from day one:
- Set up two distinct campaigns - one for lawn care, one for pest control - so both teams could canvas the same areas without ever duplicating outreach.
- The real-time field tracking dashboard gave managers a live view of every canvasser’s location and logged interactions, enabling instant support when needed. This added a layer of accountability, confirming interactions were logged at the door rather than from the car.
- The in-app route planner let managers design efficient canvassing routes, improving coverage and reducing wasted time in the field.
- Reporting dashboards tracked hourly visit rates and canvasser performance against targets, making it easy to optimise on the fly.
- The GPS-powered mobile app let canvassers add new homes with a single tap, with colour-coded pin maps giving the whole team instant visibility.
Sales rep tracking software
Complete oversight into field activity without needing to chase reps for follow-ups. Boost accountability, identify issues, and make data-driven decisions that fuel profitable growth.
Sales Rep Route Planner
Streamline planning and navigation to win back more time for sales. Easily generate optimized routes with up to 200 stops to keep your reps efficient, productive, and on target.
Empower Reps With a Mobile Field Sales App
Empower reps to effortlessly optimize their routes, log every interaction, and schedule next steps with a reliable and intuitive mobile app that works offline.
The Outcome
Within just over a month of launching, the campaign had delivered:
- 20,000+ homes canvassed - a scale they described as a "total game-changer" for deciding whether to expand into new company branches.
- A full field rep team hired and deployed, with software costs staying flat throughout the growth.
- Two services running in parallel across the same territories with zero overlap.
- Confidence to plan expansion to Houston using the same Ecanvasser playbook.
Future Plans
With their Raleigh and Charlotte campaigns firmly established, Triangle Home Services is already planning their next expansion. EnviroCon Pest Control - their Houston-based brand - is set to be rolled out on Ecanvasser next year, bringing the same playbook to a brand-new market.
The scalability that first attracted them to Ecanvasser is now a core part of their growth strategy: prove the model in one market, then replicate it - without the software bill growing out of control.
Ecanvasser gave us the power to scale our D2D outbound campaign to over 20,000 homes in just over a month, providing the perfect balance of real-time field tracking, powerful reporting, and budget-friendly scalability.
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Scale your operations, empower your reps, and deliver predictable, profitable growth with Ecanvasser.