How Can Canvassing Software Help your Political Campaign?
What does the traditional canvassing encounter look like? Typically, a campaign member or volunteer knocks on doors or may call voters throughout the electorate with a pen and paper, trying to track leads, have a personalized conversation and capture as much data as possible.
Field campaigning is a must when running for an election. Archaic pen and paper lists have a track record of diluting voter data and being inconsistent with tracking. Using canvassing software can aid with voter targeting, canvassing techniques, and making strategic data-driven decisions.
Canvassing software like Ecanvasser, eliminates paper and inaccurate data capture through the use of an intuitive, centralized platform. Ecanvasser's software makes canvassing more efficient and effective, whether in person or through mobile canvassing. This lets your campaign team reach more people and get more actionable insights for your campaign.
Defining a budget for political campaign tools and a canvassing app will aid in voter engagement, and voter outreach and generate votes on election day.
Using canvassing software when door-knocking is a guaranteed way of:
1. Saving hours of time with paperless door-to-door canvassing
2. Collecting accurate data for your campaign
3. Planning and tracking your campaigns from a centralized platform
4. Capturing community data that helps you make better decisions
5. Coordinating your regional and local chapters from one place
Stronger Data Insights
All election races and canvassing efforts strive for a strong foundation rich with data. Gathering data and data interpretation is pivotal to making strategic campaign decisions.
Community engagement and voter relationship creation lie at the core of data collection. These are strongly supported by the use of canvassing software. Gathering key information about the electorate and understanding their pain points are some of the core objectives of canvassing. Through using canvassing software like Ecanvasser, your data will be synced to a centralized dashboard, making it easier for your campaign managers to make informed strategic decisions.
Throughout your campaign, it is recommended your campaign team conduct a data review. This involves exporting a breakdown of the voter data collected during canvassing outreach, and segmenting the information into varying data points. This may include geographical areas targeted, voter issues, voter financial demographics, interactions logged on the doorstep or survey responses. This data analysis might pinpoint an issue that is dominating the electorate, and allow you to refine your political campaign messaging.
Ecanvasser and L2 Data
Voter files and voter data are critical to the success of door to door canvassing and also phone banking. The Ecanvasser and L2 Data integration allows you to immediately download voter data into your Ecanvasser dashboard. By segmenting your voter file and forming a data-driven plan, you can increase the effectiveness of your voter files and the electorates voting history on your phone canvassing and door-to-door canvassing campaigns.
Build a Connected Community of Campaigners
For large-scale elections, using canvassing software allows you to control regional and local chapters from one centralized dashboard. Implementing a tool that will allow you to unlock the potential of your local organizers and acknowledge grassroots organizations will allow you to drive your campaign forward and turn supporters into voters.
Allow chapters to learn from each other through the use of analytical dashboards that are built into Ecanvasser's software. This urges data-driven organizing on a regional and national scale by mixing online and offline community engagement intelligence and various campaign experiences.
Create a Door Knocking Program That Suits Your Campaign Goals
Eliminate paper lists and use canvassing software to simplify your campaign organization. You can easily define territory maps and create efficient and effective software guided campaigns with Ecanvassers Walk App and track conversations wherever they may happen with the Ecanvasser Go App.
By cutting the turf and sending walk-lists directly to your canvasser's mobile app, your campaign will have maximum door-knocking outreach. This allows you to meet, greet and understand your electorate, do quick surveys and gather community sentiment in a geographically segmented manner. You can view and track your canvassing activity in real-time, ensuring productivity and security.
Data collected during canvassing will sync back to a centralized dashboard so you can build a database in real-time and eliminate manual data entry, post-canvass.
Get Out The Vote Strategy
Canvassing software can be used for more than just door-to-door canvassing, but also during your get out the vote (GOTV) activities. Your GOTV strategy starts at the beginning of your campaign planning. All decisions made are to support voter turnout and generate votes on election day.
A final persuasion canvass strategy, based on the insights gathered throughout your campaign, should be at the core of your GOTV strategy. Meaning, your canvassing team may conduct a host of last-minute canvassing to persuade voters on election day.
These last-minute efforts may include running targeted operations directly from your supporters phones, retargeting those who have pledged their vote to you but need assistance getting to the polls, contacting voters who expressed uncertainty surrounding their voting preference, scheduling a PR media appearance, pushing for a youth vote on social media, or using last-minute phone banking efforts to contact the electorate.
Listening to our current users, we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and other messaging apps, can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.