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Canvassing

Phone Canvassing for Political Campaigns

Michaela O'Dea
Digital Marketing Executive
3 Min

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What are The Benefits of Phone Canvassing?

Canvassing applies direct contact with individuals or groups and is most typically practised within politics. Contact can be made with members of the electorate when door to door canvassing, phone canvassing, at events and during fundraisers.

Canvassing can be conducted for many reasons, I.e. political campaigning, community awareness, grassroots fundraising, door-to-door sales etc. and applies to many different industries.

In recent years, phone canvassing has come to the fore as a prominent method of conducting safe and effective canvassing. This method of canvassing allows you to reach more potential voters in a time period than door to door canvassing. Using your campaign voter files, phone canvassing will aid your campaign strategy in terms of political messaging, popularizing the campaign and informing your get-out-the-vote (GOTV) strategy.

Voter files and voter data are imperative to the success of phone canvassing. The Ecanvasser and L2 Data integration allows you to instantly download voter data into your Ecanvasser dashboard. Through segmenting your voter file and creating a data-driven strategy, you can maximize the impact of your voter files on your phone canvassing and door-to-door canvassing campaigns.

Phone Canvassing

1. Reach a larger portion of the electorate, faster.

2. Save time on canvassing efforts, by using assigned contact lists and pre-set scripts.

3. Understand the level of support a member of the electorate may have for you or your party.

4. Discuss your political policies and share your political messaging with the electorate.

5. Generate a pledge-to-vote list to help your GOTV strategy.

6. Recruit campaign supporters more effectively by offering phone banking as a volunteering option.

Types of Phone Canvassing

Phone canvassing is divided into text/ SMS canvassing and telephone canvassing. There are multiple benefits of each type of canvassing. These benefits should be taken into consideration when deciding which method is best for your campaign and support your campaign goals.

Telephone Canvassing

Campaign members contact voters to have detailed discussions on your policies with the aim of persuading the person to pledge their vote to you.

Similar to door to door canvassing, phone canvassing allows you to engage in deep canvassing conversations. Members of the electorate are much more likely to engage during a personalized phone call than with other methods of electronic communication.

Text Canvassing

Your campaign sends text messages to supporters who have agreed to be contacted by your campaign. You may obtain this information from commercial data organizations, or from government records and previous voter files.

Text canvassing will allow your campaign team to send URL links to your political website or send informational reminders of upcoming political events.

However, text canvassing can have limited engagement. People may open your political text message but there is a higher chance that they will not engage. Moreover, people will not actively respond to your SMS and may view it as spam.

Therefore, text canvassing is much more restrictive than telephone canvassing. This method of phone canvassing is often used to support GOTV strategy, for political event reminders, and on election day, instead of during early stage canvassing. Text canvassing is much more beneficial on election day as a final prompt to gain votes.

Phone Banking

Phone banking is an alternative form of phone canvassing. Phone canvassing can be conducted amongst campaign staff members.

Phone banking can be conducted by groups of campaign volunteers who blast through call lists. These volunteers have a set script, with drop-down response options. Similar to phone canvassing, phone banking allows you to reach thousands of voters in an efficient, data-driven manner. Alternatively, your campaign can outsource phone banking efforts to a call centre.

Peer-to-peer phone banking can also be conducted by campaign volunteers. This form of phone banking is often referred to as relational organizing. This is implemented by volunteers who reach out to people within their local community or wider network using phone canvassing techniques.

Phone Canvassing Team

In order to run effective phone canvassing outreach, your canvassing team must:

1. Receive campaign-specific training and stay updated with political shifts within the community.

2. Strive to generate deep canvassing conversations when possible.

3. Have a well-defined script which will generate strategic, data-driven results to support your campaign goals.

Ecanvasser and CallHub

You can now sync across your list of voter contacts from Ecanvasser software to CallHub with the Ecanvasser and CallHub integration.

This integration allows you to

1. Seamlessly manage data between the two platforms.

2. Send tailored text canvassing campaigns to prompt engagement with the electorate. Retarget voters with follow-up text/ SMS campaigns post canvass or failed contact.

3. Run comprehensive telephone canvassing and phone banking campaigns. This allows your team to generate strategic insights based on the data collected during canvassing.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and other messaging apps, can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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