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Blueprints

The 15 Best Campaign Software's

Michaela O'Dea
Digital Marketing Executive
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Political Campaign Software

Political parties and activist campaigns across the world are changing in response to technological changes in the way citizens and voters interact with the world around them. In every capital and regional centre political parties are asking themselves the same questions:
How do we build a community engagement strategy? How can we build our party membership? What should our digital strategy be? How do we win election?

Check out our guide to the political campaign software and tools that we are seeing to be effective for parties and politicians.

Political Campaign Software

1. Ecanvasser - Ecanvasser has user-friendly software that lets you plan and manage all aspects of your canvassing – saving hours of time and increasing supporter engagement. Ecanvasser has multiple integrations that can help you run a smooth campaign.

2. Slack - If you haven’t used Slack before it's just a really great way for teams to communicate. It has a laptop interface that allows teams to share messages, documents, images and so on for fantastic office communications. It also has a great mobile app that allows you to connect all your field workers into the loop. You can create channels in Slack for, say, Precinct #4 Field Team, or Voter Issues, and in this way keep on top of all aspects of your campaign communications in a clean way. Oh, and it’s entirely free until a certain threshold of messages have been sent (but you’re unlikely to hit that in a normal campaign).

3. Youtube - YouTube needs no introduction but it makes our list because so much content online is being consumed in video format. Candidates need to be in front of camera explaining their message and responding to what comes up on the campaign trail. These videos can be shared through social media and email subsequently. YouTube is a free product unless you want to promote your videos.

4. iDONATEpro- If you are in search of a political fundraising and nonprofit fundraising platform to kickstart your campaign funding, then look no further. iDONATEpro allows you to compare and manage donors, donations, pledges, events, email blasts and bundlers, not to mention campaign management and a host of other useful software tools.

5.Hootsuite- Hootsuite is a social media management tool that will streamline your social media posts. Use Hootsuite to schedule posts for your political campaign. You can also use Hootsuite for reporting across many social media patforms such as Twitter, LinekdIn, Instagram, Facebook and others. Figure out where your target audience are most active and serve them content that relates to their interests and issues.

6. MailChimp - MailChimp is a great way to email your target audience. You can segment your audience based on political issues or interests using tags. Political email marketing should be included in your political digital marketing strategy. There are many ways to target your audience via email. 2 political email methods include information lead emails and persuasion lead email campaigns, the combination of both email campaign types can lead to trust building within your audience.

7. Hotjar - Use Hotjar to see where voters are clicking on your website. Hotjar uses heatmaps to outline what parts of your website are gaining the most engagement. For you political campaign, seeing what voters interact with most on your website an be beneficial to enhance political campaign strategy and direct political messaging, if a particular topic is attracting multiple clicks.

8.Unfold - Social media has become a great way to create community engagement and phonebanking. However, when driving voters to your social media handles and you have more than one URL you want to share, you will need a Biosite, like Unfold. You can house all relevant links to your political campaign and social media handles on your Biosite.

9. L2 - When it comes to gathering voter data to populate your voter file, it can be difficult. Organizations such as L2 provide voter data that you can upload to your campaign management software. This will help you with your outreach both through traditional canvassing and digitally.

10. NationBuilder - This platform can help you and your team use voter data to organize and manage campaigns by integrating various communication tools like websites, newsletters, text messaging and social media channels in one place. Ecanvasser and NationBuilder are two integrated platforms. Ecanvasser's community platform allows you to visualize and reach your supporters where they are in the real world while NationBuilder's email, website and supporter engagement toolkit reaches them online

11. Salesforce - Drive your campaign outreach and increase field productivity with the Salesforce and Ecanvasser integration. This campaign software will help your campaign team to capture data from face-to-face conversations including surveys, contact information through two seamlessly integrated political campaign software's.

12. CallHub - If your campaign team are not contacting voters via phone and SMS then CallHub can help your campaign team raise donations and conduct follow-up messaging . With CallHub, you can sync across lists of contacts from Ecanvasser that need to be contacted by phone or SMS. From there, send tailored SMS campaigns, increase phonebanking efforts and promote engagement amongst your electorate.

13. Google Analytics - Having quick access to data reports and real-time reports is hugely beneficial to all political campaigns. You can assess campaign messaging performance, improve direction and test new campaign strategies with the support of Google Analytics. Many political campaign's disregard Google Analytics as helpful, however in terms of retargeting audiences, Google Analytics could be the campaign software that gets you overt the line.

14. Social Media - Social Media represents a digital space where a large portion of your demographic may reside. Twitter, Instagram, Facebook and more have users and thus voters, in your area. Using these tools in an organic capacity, as well as through paid outreach and advertising, can gain your campaign momentum and help your campaign team push your messaging and gain higher reach than ever before. Your team can implement software to schedule and generate omnichannel posting, you can also review engagement analytics and take action on what people engage with most.

15.MediaToolKit - Monitor what your electorate are saying about you, your campaign, your party or your competitors with a social listening tool. Why not keep your finger on the pulse by monitoring, searching an danalyzing infromation from across social media sites and websites. This may help your team make strategic decisions on political positioning and help you engage with your electorate.

This list provides a brief snapshot of just some of the political campaign software's you can use to strategically boost your campaign efforts. However, traditional door-to-door canvassing can be just as effective as these tools.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and other messaging apps, can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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