Read Now: Blog - Political Canvassing Techniques

<- Back to list
Blueprints

The 20 Best Campaign Softwares

Emma Corbett
Marketing
3 min read

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Political campaign software

Political parties and activist campaigns across the world are changing in response to technological changes in the way citizens and voters interact with the world around them. In every capital and regional centre political parties are asking themselves the same questions:
How do we build a community engagement strategy? How can we build our party membership? What should our digital strategy be? How do we win election?

Check out our guide to the political campaign software and tools that we are seeing to be effective for parties and politicians.

best_campaigning_tools

1. Slack - If you haven’t used Slack before it's just a really great way for teams to communicate. It has a laptop interface that allows teams to share messages, documents, images and so on for fantastic office communications. It also has a great mobile app that allows you to connect all your field workers into the loop. You can create channels in Slack for, say, Precinct #4 Field Team, or Voter Issues, and in this way keep on top of all aspects of your campaign communications in a clean way. Oh, and it’s entirely free until a certain threshold of messages have been sent (but you’re unlikely to hit that in a normal campaign).

2. Youtube - YouTube needs no introduction but it makes our list because so much content online is being consumed in video format. Candidates need to be in front of camera explaining their message and responding to what comes up on the campaign trail. These videos can be shared through social media and email subsequently. YouTube is a free product unless you want to promote your videos.

Anonymous voter outreach

Holding voter data that is anonymous does not carry the same obligations with it as holding personally identifiable data. If political parties are looking to understand what voters are thinking in a particular area or demographic then they can use anonymous voter canvassing tools to survey those voters in the community, for example, on the street or at public events. In this way, valuable voter insights can be gained to feed into voter targeting efforts without having to manage that data under the obligations of the GDPR. Ecanvasser GO has been designed to help parties and candidates to do this anonymous canvassing, thereby minimizing their compliance overhead while at the same time being able to capture valuable data and capture consent to contact signatures.

Grassroots network building

The central problem of what legal basis there is for holding voter data may lead parties to think that voter databases are simply too risky to maintain and anyway the ability to extract value from them is limited in the limited window of opportunity that an election campaign (and its legal basis of public interest) provides. For this reason, outside of election time, parties might find a better use of their resources would be to develop the grassroots network and infrastructure that is used by the party. In a country of, say, 100 constituencies, with multiple wards and precincts contained therein, what would be a target number of grassroots operatives within each of these areas. If a target of, say, 50 people, on the ground working with the party is set for each constituency, then the party can deploy its resources to making sure they have onboarded the 50X100, 5000 people that they will actually be relying on when the next election comes round. With this level of engaged and committed volunteers and staff members, there would then be a functioning grassroots infrastructure that would be of huge value both at election time and in the normal course of political operations.

Consent capture

If a person explicitly agrees to have their data held by a political party with a view to ongoing contact, being updated on party news, or for election campaign materials, then there is no issue with holding personally identifiable data with this as the legal basis. Parties should be working toward the goal of building their database of contacts on this basis from now on. With a large database of voters opting in to communication, a party would have a very valuable way to communicate with their core supporters. Election time is a great time to capture consent from voters but it can be done in the normal course also. Having the correct tools and processes to capture consent is important and it is critical to distinguish between the processes needed when doing this online or face-to-face. Online opt-in should make it very clear the type of communication that the voter will receive with a tick-box that is not auto-filled. Once the opt-in has been filled out the voter should receive an email to confirm their opt-in, this is known as a double opt-in and would be best practice. For face-to-face consent capture it should be done on a mobile device that connects to your party’s central database and would involve tick box opt-ins that state the type of communication that will be received along with an e-signature component to prove.

Data anonymisation

For campaigns that hold personally identifiable data on voters during the course of their election campaign it is legitimate to hold that information under the legal basis of “public interest”, provided that data is securely maintained. However, once election day is over, that legal basis no longer applies and, in this case, if the insights from the data captured is to be maintained, then the data would need to be anonymised. What this means is that the voter database is deleted and the information points collected are aggregated in area statistics. For example, if a constituency is canvassed and communicated with during an election campaign, all those voter records can be deleted, but you can retain statistics based on canvassing history, team activity, survey responses by area and demographic. These rich insights will form the basis of an understanding of the electorate in that constituency as a snapshot in time and will be hugely valuable in the future for understanding what areas are strongholds and which are weak, where your grassroots team are highly effective and where they might need help. Data anonymisation is a cleaning of data so that it remains useful without compromising the voters that have given it to you.

Permission level access

The practical experience of anyone who has worked with sensitive databases like election or voter databases is the problem of access. Who has access to it? What can they see in the data? Is it sensitive data? What changes can they make to individual records? What activity record is there among database administrators in terms of changes made? Can data be exported? Clearly establishing administrator access permission levels is a critical part of the GDPR puzzle and, if organisations are not using software systems that include permission levels for all staff and team members then they will need to explicitly define those parameters in an internal document. Campaign managers and political parties should be able to retrict access to databases and the ability to work on those databases only to those people for whom it is entirely necessary. It should also be possible to see an activity log of what changes, exports and so on have been made by administrators who do have database access. If your software provider doesn’t have this functionality then you should ask why not.

Privacy dashboard

“Privacy by design” is a guiding principle for those people who are tasked with building systems that respond to GDPR. What it means is that the privacy of citizens is considered in every aspect of the system design. Software should have a privacy dashboard or settings page that clarifies why individual data points are being gathered and for what reason. Permission levels outlined above can be set-up or amended here, and it can become the place where an organisation is accountable for the data protection decisions that they make. Ensure you have some form of privacy dashboard or log of why data points are being gathered so that you can respond to a data audit if it happens.

We hope this list might provide you with some ideas on how to proceed with your GDPR planning and implementation. If you want to talk to us about any of the issues raised here, please don’t hesitate to get in touch.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Read more articles

Let's inspire your inbox

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.