Free Whitepaper: The Beginner's Guide to Political Campaign Strategies

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Canvassing

Get Out The Vote

Brendan Finucane
CEO
3 min read

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It’s 6am on the morning of your election and it is now or never in terms of your get out the vote strategy. You have worked hard over the past couple of months in assembling your team, setting up your social media profiles, doing political debates, putting together campaign messaging, canvassing and so on. Now, however, is crunch time! This is where all the voter identification work you and your team did needs to come into focus and pay dividends in terms of votes cast.

It is a sad reality that many people do not turn out to vote on election day, despite having a real stake in the outcome of the election. Get out the vote for those people who have said they will vote for you, is your responsibility.

Getting out the vote strategy

Let’s break it down a bit here. First of all, let’s take a look at your get out the vote (GOTV) strategy. Day 1 of your campaign you will have gotten hold of a voter file or an electoral register. This database forms the basis of your outreach work to voters, either face-to-face or digitally. Whether you are sending emails, phone-banking or canvassing, what you are really doing is trying to identify if someone is a possible voter for you. If they are then you will want to get them to commit to a ‘voting plan’. A set idea of what they are going to do on election day to get to the polls. You might help them by providing them with transport or a reminder call on the day but either way, getting them to commit to the voting plan is proven to increase turnout rate and should be a cornerstone of your GOTV strategy.

If voters are undecided about coming out to vote for you, your mission is to convince them to do so. If your team have not been able to do that by the week before election day, you should not have that person as a target for GOTV. Make sure to use political campaign software to help in your efforts to identify the right people to target.

In the run up to election day, the targeted list of voters that have pledged to vote for you should be sent direct emails to encourage them to meet their voting plan. On election day itself the GOTV list should be contacted again, either by phone or in person. Poll striking can also be done, whereby your team stand outside polling stations and mark off your pledged voters as they come in to vote (assuming they can recognize them somehow). This will then give an updated list of those who haven’t yet voted, to the GOTV coordinator and they can follow up to try to get them all to the polls.

Getting out the vote is what so much of your campaign efforts have been directed at and having your team well drilled in advance, having functioning communication channels like email and phone, will really pay dividends for your final tally.

If you want to run a brilliant get out the vote campaign in 2018 get Ecanvasser today and get started.

Interested in team management and field outreach?

If you would like to talk to us about Events, please reach out to our team here.
Speak to sales

Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to organizing quickly. To get people out on doors, the back and forth over Whatsapp, Messenger, and (insert other apps here) can be endless. We aim to streamline this process for you with Ecanvasser. Now organizers can commit via the Walk app (their canvassing app!) and get notified in the run-up to the event so that they don’t forget. By building it into the door knocking process life has gotten a lot easier for campaign managers.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Listening to our current users,  we are aware that there can be an internal struggle of team management when it comes to.

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